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Wye Valley Brewery Sportive - 13th September 2020

This event has now been cancelled and all entries will be transferred to next years event as per out terms and conditions.

The Wye Valley Brewery Sportive is a fantastic adventure through the Malvern countryside from one of the best breweries in the West Midlands taking you along the most scenic routes. With two distances of 60km (37 miles) and 85 km (53 miles) this sportive is for everyone!

Date: 13th September 2020
Event HQ: Stoke Lacy, Bromyard HR7 4HG
Half Pint: 60km (37 Miles)
Full Pint: 86km (53 Miles)
Cost: From £20.00


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  • The Details

    The Land of Hops & Glory is back. This early season sportive set in the beautiful rolling Herefordshire countryside between the Malvern’s and the Wye Valley. 

    Once again the event will be based in Stoke Lacy at the home of Wye Valley Brewery. As in previous editions of the event the route is set in an area of the country labelled the "Hop Shires".

    Riders will register in the car park behind the brewery before setting off. This stunning route takes riders around this verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.

    The route winds its way through the quiet Herefordshire lanes passing many of the local hop farms, which supply the numerous breweries in the area and others much further afield.

    After tracking the route of the River Wye the ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing - Land of Hope & Glory.

    Date: New date Sunday 13th September 2020

    Event Type: Road

    Event HQ: Wye Valley Brewery, Stoke Lacy, Bromyard, HR7 4HG

    Half Pint - 60km (37 miles)

    Full Pint - 85km (53 miles)

    Entry Fee: Half Pint £20/Full Pint £30

    Registration open: From 9am onwards

    Start Time: 9:30 am onwards

    Entry on Day: Yes, if the event is not sold out.

    Also see our Terms & Conditions.

  • Route

    Fun Ride (half pint)

    Distance - 60km (37 miles)

    Elevation gain - 860m

    Download GPX route
    Click to enlarge

    Challenge Ride (Full pint)

    Distance - 85km (53 miles)

    Elevation gain - 1,376m

    Download GPX route
    Click to enlarge
  • Whats Included
    • Event centre facilities and parking
    • Goody bag to include a bottle of Wye Valley's finest beer!
    • Free tea and coffe during and after the sportive
    • Mechanical support
    • Medical support
    • Full route marking
    • Rider public liability insurance
    • Feed Stops en-route
    • Pick-up wagons
    • On site catering
    • Event photography by MJF Photography
    • BBQ and refreshments for sale at the finish