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Wye Valley Brewery Sportive - 29th April 2018


The Wye Valley Brewery Sportive is a fantastic adventure through the Malvern countryside from one of the best breweries in the West Midlands taking you along the most scenic routes. With two distances of 32 and 60 miles this sportive is for everyone!

Date: 29th April 2018
Event HQ: Stoke Lacy, Bromyard HR7 4HG
Fun Ride: 32 Miles
Challenge Ride: 55 Miles
Cost: From £20.00


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  • The Details



    The Land of Hops & Glory is back. This early season sportive set in the beautiful rolling Herefordshire countryside between the Malvern’s and the Wye Valley makes a welcome return for 2018. 

    Once again the event will be based in Stoke Lacy at the home of Wye Valley Brewery. As in previous editions of the event the route is set in an area of the country labelled the "Hop Shires".

    Riders will register in the bar at the brewery site before setting off to take on the "Full Pint" challenge route. This stunning route takes riders around this verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.

    The route winds its way through the quiet Herefordshire lanes passing many of the local hop farms, which supply the numerous breweries in the area and others much further afield.

    After tracking the route of the River Wye the ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing - Land of Hope & Glory.

    The climb at Colwall comes just before the feedstation, but the effort is worth it as riders refuel with glorious views back across the Herefordshire countryside they have just ridden.

    Energy levels topped up, riders will drop down off the Malvern Hills, back into the picturesque rolling countryside, through sleepy villages, passing Stocks Farm along the way, a local hop producer with international renown.

    It’s then onto the final few miles, back into Herefordshire, to the brewery for a well earned bit of locally produced refreshment.

    For 2018 there will also be a “Half Pint” Fun ride which will enable cyclists to experience the fantastic riding available in this beautiful area, but over a shorter ride distance.

    Date: Sunday 29th April 2018

    Event Type: Road

    Event HQ: Wye Valley Brewery, Stoke Lacy, Bromyard, HR7 4HG

    Fun Ride (Half Pint) - 32 miles

    Challenge Ride (Full Pint) - 55 miles

    Registration Opens: 9.30 am

    Start Time: 10:00 am

    Entry on Day: Yes, if the event is not sold out.

    Also see our Terms & Conditions.

  • Route

    Fun Ride (half pint)

    Distance - 51km (32 miles)

    Elevation gain - 632m

    Download GPX route
    Click to enlarge

    Challenge Ride (Full pint)

    Distance - 89km (55 miles)

    Elevation gain - 1,316m

    Download GPX route
    Click to enlarge
  • Whats Included
    • Event centre facilities and parking
    • Goody bag to include a bottle of Wye Valley's finest beer!
    • Mechanical support
    • Medical support
    • Full route marking
    • Rider public liability insurance
    • Feed Stops en-route
    • Pick-up wagons
    • On site catering
    • Event photography by MJF Photography
    • BBQ and refreshments for sale at the finish